"PR has played a pivotal role in transforming Motorola into a strong consumer brand"
Arati Mukerji, Head of Consumer Communications, India & South West Asia, Motorola Mobile Devices, says that PR has helped transform a fundamentally technology brand into a strong consumer brand. She adds that digital technologies are fuelling a culture that values individual voices over institutional ones. The challenge is to find ways to connect with stakeholders that make an impact.
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Published: Nov 7, 2007 7:13 AM | 1 min read
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Arati Mukerji, Head of Consumer Communications, India & South West Asia, Motorola Mobile Devices, says that PR has helped transform a fundamentally technology brand into a strong consumer brand. She adds that digital technologies are fuelling a culture that values individual voices over institutional ones. The challenge is to find ways to connect with stakeholders that make an impact.
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