PGI, Lay's, McDowell’s celebrate the beauty of friendship through relationships

For Friendship Day on August 5, brands in their new ad campaigns showcase fresh angles on friendship and how we have forgotten to enjoy the real flavours of life

e4m by exchange4media Staff
Updated: Aug 3, 2018 9:00 AM

Every year on the first Sunday of August, as the world celebrates Friendship Day, brands take note and roll-out some endearing ad campaigns that capture the essence of friendship. This year, brands have taken fresh angles like the importance of friendship in a relationship and how we have forgotten to enjoy the real flavours of life. Here are our favourite picks:

PGI India

Platinum Days of Love, PGI’s (Platinum Guild International) flagship brand, wants you to pause and remember, amidst your mind faltering thoughts about your relationship, that you were #FriendsFirst. Their campaign celebrates friendship between couples. Developed and conceptualized by Dentsu Webchutney, the digital campaign features three short and three long digital videos that brings out little instances of pure friendship that exists among couples. It essays how the love that results from such a partnership is truly one of a kind and deserves to be celebrated with an equally rare and precious metal - platinum.


Potato chip brand, Lay's, takes its proposition of ‘The Real Flavours of Life’ a step further with a new film on Friendship Day called College Canteen + No Network = #RealFlavoursOfLife. With nearly 478mn Internet mobile users in India who are predominantly youngsters under the age of 25 (IAMAI Report 2018) Lay’s decides to ask, ‘Have we forgotten to enjoy the real flavours of life?’ The recent film serves as an encouragement for all youngsters to look up from their screens and tune into the real moments of life. Shot at a college canteen in Mumbai the film brings alive a routine scenario in every college canteen.


McDowell’s No.1 has been known for capturing stories of ‘Yaari’ through its narratives focused on budding brotherhood amongst masses in India. Keeping in tune with its philosophy of fostering and strengthening friendships, McDowell’s No.1 has launched a digital campaign for Friendship Day, urging everyone to thank their ‘Yaars’ for always telling the truth and clearly differentiating between friends and ‘Yaars.’ Hinging on the core idea, ‘Hum acche kyuki Yaar sachche’, McDowell’s No.1 has brought together real-life friends Ayushmann Khurrana and Raghu Ram in a heart-warming video in which Khurrana thanks Ram for always being brutally honest and how that has helped him recognize his potential over the years.

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