Ogilvy TVC for ‘Fevicol Ezeespray’ reinforces innovation in witty manner

An innovative format of spray adhesive, Ezeespray offers convenience and speed for pasting laminates

by exchange4media Staff
Published - Mar 14, 2018 1:26 PM Updated: Mar 14, 2018 1:26 PM
Fevicol, the popular adhesives brand in India, has been known for its hugely entertaining TVCs over  the years. The brand that has introduced many innovative products which have transformed the woodworking industry in India has now rolled out ‘Fevicol Ezeespray’. An innovative format of spray adhesive, Ezeespray offers convenience and speed for pasting laminates.

Fevicol also unveiled a TVC to highlight the salient features of Ezeespray. Created by Ogilvy, the film conveys the message in witty and humorous manner.

Vivek Sharma, CMO, Pidilite Industries Ltd. said: "Continuing its tradition of innovation, Fevicol introduces Ezeespray that offers convenience of use, increased speed of pasting and reduced setting time to our end-users. This means faster completion of work and increased peace of mind for them. Ezeespray TVC communicates this technological superiority of Fevicol in its signature humorous way."

Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia, said: "Fevicol has been known for its innovative product profile. Ezeespray is yet another testimony to this legacy. The idea was to present the product application in eye-catchy and humorous manner so as it stays with consumers for long."



Client: Pidilite Industries Limited

Creative agency: Ogilvy Mumbai

Creative team: Piyush Pandey

Account management team: Vivek Verma, Pranay Merchant, Ankit Shastri, Vidhi Bhatia

Production house: Corcoise Films

Director: Prasoon Pandey
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