Nicotex unveils new campaign ‘We Believe You Can’
In addition to a TV commercial, this campaign will leverage multiple digital mediums to amplify communication
Nicotex has unveiled its new campaign ‘We Believe You Can’. Based on insights from true stories of people who have quit smoking, the campaign, for the first time, positions the brand as a friend and a consistent partner during the whole journey of quitting cigarettes, through real-life situations of struggles with controlling the urge, lack of confidence and will power.
This campaign marks a shift in the brand’s focus to a more people-centric narrative where it recognises the struggles of those who are trying to quit smoking across every stage of the entire process. The campaign approaches quitting cigarettes as a journey and not the ultimate step.
A television commercial has been developed as a part of the campaign and showcases individuals undergo a personal struggle to quit smoking and their eventual will power to not give in to the urge, with Nicotex as their companion in fighting this battle.
The TVC conveys that despite faltering, one cannot give in if he or she wishes to eventually give up smoking. The eponymous message of the campaign ‘We Believe You Can’ is targeted at every person who either wants to quit smoking or is already in the process.
In addition to the TV commercial, this campaign will also leverage multiple digital mediums to amplify communication. The new Nicotex website has been re-designed to provide a full-fledged support framework for people trying to quit smoking or concerned family and friends.
Shivam Puri, Chief Executive Officer, Cipla Health Ltd says, “At Cipla Health, we pride ourselves with bringing a portfolio of products to market, each of which makes a real difference to consumers. Tobacco consumption contributes to over 54 per cent of non-communicable disease related death today.”
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