News18.com comes up with first brand campaign 

Conceptualised by Fisheye Creative Solutions, the campaign supports the brand’s new proposition #GetCloserToTheNews

News 18

News18.com has launched their first-ever brand campaign, highlighting their motto of offering a comprehensive perspective that goes beyond the mainstream coverage prevalent in the current media landscape. 

The new brand campaign reaffirms News18.com's leadership position towards providing extensive and authentic wide-spread news reporting across the length and breadth of the country. Bringing forth the brand’s new proposition #GetCloserToTheNews, News18.com has always endeavored to become the one-stop news destination for the on-the-go audience.

Conceptualised by Fisheye Creative Solutions Pvt. Ltd, the campaign showcases the experiential realm that News18.com's readers are immersed into. Using News18.com's established credentials, this quartet of brand films, that cover politics, cricket, and the army, highlights the network’s exhaustive line of reportage that offers news across 12 languages. 

The digital news publication stands out with its in-depth coverage and vast on-ground presence that offers the reader a front row seat or bird’s eye view to all that is happening in real time.

Commenting on the campaign, Ranadeep Chakravarty, Head of Marketing, News18.com, said, “In very little time, News18.com has risen to give some serious competition to other legacy publishers in the digital news space. Therefore, it’s only fair to make some noise now. With this campaign, our very first, we aim to reinforce the brand’s persona and entice readers to explore a world of immersive journalism. We hope our readers will continue to support our efforts, as we continue to innovate and bring our consumers closer to the news giving them an experience like no other!"

On the launch of the campaign, Orko Basu, Creative Head, Fisheye Creative, said, "In an age where most people are content to simply skim through the headlines. We wanted to showcase the thrill of the immersive experience that News18.com offers to readers with its in-depth, on-ground coverage."

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