Networkplay inks strategic pact with Investopedia to monetise ad inventory
Apart from selling standard ROS and mailer inventory, Networkplay will work in tandem with brands to create interactive, customised content solutions
Published - Oct 4, 2013 8:08 AM Updated: Oct 4, 2013 8:08 AM
Digital advertising network Networkplay has signed an exclusive agreement with Investopedia to monetise its advertising inventory in India.
Apart from selling standard ROS and mailer inventory, Networkplay will work in tandem with brands to create interactive, customised content solutions, which will be hosted directly across the website.
Commenting on the development, Viren Anand, Co-founder and Director, Publisher Alliance & Client Servicing, Networkplay said, “Our objective is to offer worthwhile branding opportunities for all products and labels. Developing markets such as India are fast emerging as engines for future growth. In this scenario, Investopedia is a perfect fit for brands wishing to reach Indian and international investors.”
He further said, “This arrangement will be immensely beneficial for advertisers, specifically the BFSI sector, which could run target-specific campaigns, secure in the knowledge that the eyeballs garnered are only those of an interested audience coming online. All advertisers also benefit from the fact that there is scope for more than just the regular display of ads.”
Active for the past 12 years, Investopedia is a financial publication focused on education and knowledge empowerment. Its website content ranges from information on stocks, active trading and mutual funds to interactive stock simulators, market charts and data and investment tutorials.
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