NESPLUS unveils their ‘Kadak Naashta’ campaign

The new TVC shows how mothers across the country are making sure that they kick start their kids’ day on a ‘KADAK’ note

e4m by exchange4media Staff
Updated: Aug 27, 2018 3:57 PM

Nestlé India’s NESPLUS has launched its first ever TVC bringing their ‘KADAK Campaign’ to life.

The campaign focuses on how a ‘Kadak’ breakfast combined with mother’s love is the driving force to wake us up every morning. The commercial also highlights the taste and health aspect of the product with a focus on how the breakfast cereals remain crunchy even in warm milk until the last bite.

The ad revolves around the morning routine of mothers with their children showcasing how they get them ready for school every day. The mothers are shown serving NESPLUS breakfast cereals to their children for a ‘KADAK’ start. Filled with the goodness of 4 grains wheat, rice, jowar and oats, NESPLUS breakfast cereals give ‘4 grains ka KADAK dose’ just like a mother’s ‘KADAK’ love.

Commenting on the launch Aparna Chopra, Business Executive Officer, Nestlé Breakfast Cereals said, “We are extremely excited to launch the first ever TVC for NESPLUS Breakfast Cereals. NESPLUS breakfast cereals are a perfect combination of taste and nutrition. Made with four grains, wholegrain and their huge plus of being crunchy even in warm milk, is what sets NESPLUS cereals apart from others. The ad campaign captures how NESPLUS, coupled with mothers’ love will prove to be the ‘KADAK’ dose of wholesome ingredients that every household requires in the morning. With the perfect taste combined with loads of health, we are certain that NESPLUS is certainly leading its way to become the ‘Kadak Naashta’ of Indian families. The pan India campaign entails a heavy focus on nationally covering not only key metro towns, but also larger regional clusters with regional TV. We aim to reach out to every mother who is looking for a ‘kadak start’ for her family’s day”.

The breakfast cereal brand was recently launched in India in July this year through a digital first approach on Amazon’s Prime Day. This was the first ever FMCG launch on Amazon Prime which resulted in over a million interactions with the brand within the first week of activation even prior to the launch. A record sale of 1 unit of NESPLUS every 3 seconds post launch was registered for NESPLUS breakfast cereals.

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