MG Motor India's recent campaign featuring Benedict Cumberbatch promotes EV adoption

The #ChangeWhatYouCan campaign calls upon Indians to champion the protection of the environment through EV adoption and lays the foundation for a positive societal change

e4m by exchange4media Staff
Updated: Nov 8, 2019 6:08 PM
MG Motor India’s #ChangeWhatYouCan campaign with Benedict Cumberbatch

When it comes to EVs, India stands at the cusp of a revolution. MG (Morris Garages) Motor India’s latest brand campaign #ChangeWhatYouCan might just be the spark that ignites it. Featuring Benedict Cumberbatch and the soon-to-be-launched MG ZS EV, the campaign is a call-to-arms for Indians to drive positive societal change and champion environmental conservation through EV adoption.

Revolving around the concepts of green mobility and societal change, the campaign’s title encapsulates its core proposition: making personal changes that contribute to a large-scale transformation. Benedict’s powerful narration stresses the need for a change in existing mindsets and how, one person at a time, with these little changes can create a powerful impact on society.

#ChangeWhatYouCan also reaffirms MG Motor India’s commitment to the betterment of communities and the environment. The carmaker has already launched several initiatives to raise EV awareness amongst Indian consumers, in addition to partnering with key players in the global EV charging landscape to bolster the country’s EV charging ecosystem. 

Through the latest campaign, it aims to further encourage EV adoption and catalyse a revolution that has been brewing for some time.

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