ev-adoption

India's premiumisation story is just beginning: Vitesh Barar, BMW Group India

BMW Group India Sees Growth in Luxury EV Market, Says Vitesh Barar?blur=25

Vitesh Barar, Director of Marketing, BMW Group India on how premiumisation is driving growth for luxury segment, betting big on experiential marketing, a sales target of 20,000 units this year & more

Simran Sabherwal Jul 29, 2026 8:33 AM

AI will assist, but never replace creativity in auto marketing: Partho Banerjee

Partho Banerjee?blur=25

At the e4m Auto Marketing Summit 2025, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited spoke about AI adoption and the ever-increasing relevance of content

e4m Staff Feb 20, 2025 3:15 PM