Manyavar unveils #DiwaliWaliFeeling campaign with Amitabh Bachchan

The film has been created by Kolkata based advertising agency, Shreyansh Innovations

e4m by exchange4media Staff
Updated: Oct 30, 2019 4:15 PM
Amitabh Bachchan for Manyavar

Manyavar, the men's ethnic wear brand has collaborated with Amitabh Bachchan for its festive film #DiwaliWaliFeeling. The film highlights how dressing up in Indian wear brings out the values of our culture and also gives us the Asli #DiwaliWaliFeeling.

The film has been created by Shreyansh Innovations, the Kolkata based 360-degree advertising agency. From scripting to staging and even the theatrical release was done within less than 24 hours, making it the quickest film to be rolled out in their journey with Manyavar.

Shreyansh Innovations has been associated with Manyavaar since the launch of the brand and has helped them create and weave stories over the years. This year they started the journey with Kartik Aryan passing on to Alia Bhat, Ranveer Singh and now Amitabh Bachchan.

Speaking on the campaign Shreyansh Baid, Founder and CEO, Shreyansh Innovations said, “Amitabh Bachchan and Manyavar! What a proud association for everyone here at Shreyansh Innovations. It’s an absolute honour for us to welcome Mr Bachchan into the Manyavar family on the occasion of Diwali. Mr Bachchan brings on board with him his inimitable style, rooted in the traditions of our country. Something that even the brand stands for. In our first TVC with Mr Bachchan, in his unique way he tells us what truly brings life into our festivities; what creates the #DiwaliWaliFeeling – the outfit we wear.”

Adding to this, Ravi Modi, MD of Vedant Fashions Pvt. Ltd. said, “We are extremely honoured to have the living legend, Mr Amitabh Bachchan endorse our brand. At Manyavar, we are always in pursuit of excellence and aim to set higher standards. Mr Bachchan is a name that represents excellence beyond just Hindi cinema, He is an epitome of Indian culture and tradition, something which is at our core. This makes hi

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