Madhuri goes ‘Judwaa’ for ‘Har Water Purifier Aquaguard Nahi Hota’

The brand is looking to increase awareness among consumers about the benefits of ‘active copper ionic infusion’ and the health imperative to drink copper-infused water every day

Aquaguard

Actress Madhuri Dixit, brand ambassador of Aquaguard, India’s leading water purifier, is essaying a double role – for the first time ever – in the new television commercial for the ‘Har Water Purifier Aquaguard Nahi Hota’ campaign. It shows a conversation between Dixit and her grandmother (also played by Dixit) about copper-infused water being good for the body.

Through this spot, the brand is looking to increase awareness among consumers about the benefits of ‘active copper ionic infusion’ and the health imperative to drink copper-infused water every day. As the leader in the water purification category, Aquaguard’s campaign is another aggressive move to highlight the differentiation created through its innovative technologies to the lives of consumers and to strengthen brand preference.

Dixit said, “It is an absolute delight to be part of a brand that brings innovative technologies for safeguarding the health of consumers. The new Aquaguard TVC where you see me in a double role (for the first on the small screen) was a fun shoot. Through this TVC, the brand aims to create awareness among consumers about the benefits of ‘active copper ionic infusion’ for a holistic growth. The ad plays on the generation-gap narrative, showing a conversation between the younger me and my grandmother.”

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Advertisment

Advertisment

Advertisment