Livpure onboards kids for #BinaPaaniHoliManani campaign

Conceived by Famous Innovations, the campaign will be highlighted across Facebook, Google, YouTube and other digital platforms

e4m by exchange4media Staff
Updated: Mar 9, 2020 12:47 PM

India loves celebrating its festivals, especially Holi. But there’s a cost to these celebrations – massive wastage of water. Studies suggest that by 2030, 40% of the Indian population would not have access to drinking water. As alarming as it sounds, there has not been any substantial change in people’s outlook towards water wasted during Holi.

Livpure, a brand which strives to champion the cause of water conservation aims to put an end to this wasteful aspect of one of the most beloved festivals of India.  Their new Holi campaign - #BinaPaaniHoliManani seeks to create awareness around the rampant use of water balloons, which contributes greatly to the water wastage during Holi. The digital film uses kids, who will face the major brunt of this problem to make a statement against using water balloons to waste water.

Speaking about this campaign  Sushil Matey, Director- Marketing, Livpure & CEO, Livpure Smart Homes commented, “Holi is predominantly celebrated in India wherein the people unite together. The idea was to create awareness on how much water is wasted during Holi and how one little step can save millions of litres of water that is wasted in one day. With this new digital campaign, our idea is to educate the consumers about celebrating this festival without wasting water and yet enjoy the festivity.”

The campaign is conceived and conceptualized by Famous Innovations. Raj Kamble, founder and CCO of Famous Innovations said, “Every year we come up with simple yet effective campaigns around water conservation, so this year we tried to emulate something similar to creating awareness about the water wasting festival of Holi. We urge people to celebrate to their fullest but without wasting any water. As the years pass, the situation around water is only getting worse and it's important for our sustenance that we start taking all possible steps towards water conservation.”

This campaign will be highlighted across Facebook, Google, YouTube and other popular digital platforms.

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