The AI powered digital film blends vibrant festive imagery with seamless performance transitions

e4m Staff Mar 3, 2026 1:38 PM

It is conceptualised by Tonic Worldwide

e4m Staff Mar 3, 2026 11:25 AM

Medusa’s latest campaign, ‘Mehsoos Kar, Har Rang’, urges people to go beyond the visual spectacle of the festival

e4m Staff Mar 3, 2026 11:14 AM

How a Holi film about childhood friendship became one of the most discussed ads in recent Indian advertising history

Aryendra Khan Mar 3, 2026 8:04 AM

The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi

e4m Staff Mar 26, 2024 8:36 AM

Holi campaigns that captured the many hues of the festival

e4m Desk Mar 25, 2024 8:00 AM

Following right-wing outrage on Twitter, the food delivery platform has pulled down the Holi ad that requests revellers to not throw eggs at each other

exchange4media Staff Mar 8, 2023 1:31 PM

From Surf Excel to Burger King, these Holi-themed ads hit the right spot

Misbaah Mansuri Mar 30, 2021 8:44 AM

We asked industry experts whether the food & grocery chain’s Apnepan Ka Rang campaign manages to tick the right boxes when it comes to festive advertising

Misbaah Mansuri Mar 9, 2020 8:28 AM

Conceived by Famous Innovations, the campaign will be highlighted across Facebook, Google, YouTube and other digital platforms

exchange4media Staff Mar 7, 2020 9:20 AM

The campaign has been conceptualized and executed by Taproot Dentsu

Misbaah Mansuri Mar 3, 2020 8:55 AM