Laqshya Media Group’s OMI partners with Titan to launch ‘Raga and Maritime’ campaign

The campaign will continue for 25 Days comprising of around 2 lakhs sq ft across India

e4m by exchange4media Staff
Updated: Nov 4, 2019 4:46 PM
‘Raga and Maritime’ campaign

The outdoor agency arm of Laqshya Media Group, OMI has partnered with Titan to launch and execute their latest campaign ‘Raga and Maritime’. The campaign will continue for 25 Days comprising of around 2 lakhs sq ft across India.

Titan Raga’s campaign 'Facets' talks about ‘Celebrate Every Facet’ of women and ‘Maritime’ talks about ‘Inspired by Seafarers’ for men. The campaign has thus selected media vehicles which are high on impact and those that evoke a lasting impression, like panoramic billboards, bus shelters and mall media gathering maximum eyeballs which are apt as per the Titan group’s presence physically and psychologically. 

Speaking on the campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group said, ‘It’s always a great pleasure having the opportunity to execute the Titan campaign. The brand is universally loved by masses and their visibility is celebrated by one and all. Our task was just to ensure this ‘No- Miss Visibility. OMI used its in-house proprietary tool ‘SHARP’ to give the campaign high noticeability and create maximum impactful exposure. The deployments were done in a way as to cover all arterial routes and important touchpoints that were imperative as per the TG’s day in the life cycle. A mix of media vehicle ensured that we attain the objective of reaching the right audience multiple times building brand salience. 

The stunning campaign will be visible in many cities across India - Hyderabad, Vijayawada, Vizag, Guntur, Rajahmundry, Delhi, Ghaziabad, Ahmedabad, Surat, Rajkot, Baroda, Bengaluru, Mangalore, Mysuru, Hubballi, Belgaum, Cochin, Kozhikode, Trivandrum, Pune, Nagpur, Kolhapur, Aurangabad, Mumbai, Bhopal, Indore, Jaipur, Raipur, Bilaspur, Coimbatore, Tirupur, Salem, Pondicherry, Madurai, Hosur, Tirunelveli, Chennai, Trichy, Lucknow, Varanasi, Patna, Bhagalpur, Ranchi , Bhubaneswar, Kolkata and Guwahati.

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