Keventers launches pan-India campaign K.O.A.T

With Keventers on a Thursday, the dessert brand aims to shine the spotlight on India’s budding talent

e4m by exchange4media Staff
Published: Aug 1, 2022 8:42 AM  | 2 min read
Keventers

Keventers has introduced a new campaign named K.O.A.T - Keventers on a Thursday - which targets the Gen Z.

The brand has partnered with Kritagya Sharma,an upcoming Hip-Hop artist based in Delhi who originally composed the track Keventers On A Thursday out of his love for Keventers Milkshakes. He went on to perform it in underground rap clubs in the city, where a fan recorded and posted it online. The song was shared multiple times on social media and caught the attention of the team at Keventers, which created a perfect opportunity for the brand to highlight the artist and merge his creation successfully with the brand's creative plans, targeted towards bridging the gap with Gen Z.

The overarching theme of the campaign is based on creating the feeling of FOMO amongst the young consumer base. Through this campaign, the brand also aims to promote creative ways to highlight budding talent in India and simultaneously engage the young customer base in a fun and quirky manner.

The 360-degree campaign includes various channels like social media, ads, radio, and offline/online marketing strategies, through which the brand aims to create a stronger connection with the target audience.

Commenting on the campaign, Aman Arora, Co-Founder, Director and CMO, Keventers says: “As a brand, we value creativity, inclusivity and breaking barriers across all age groups Through our yearly campaigns, we aim to revolutionize the creative strategies at the brands front, and find interesting and collaborative ways to bridge the gap between our consumers and their expectations from the brand. In 2022, the brand's vision is to connect with the untapped talent across India, and find unique ways to give them a platform and highlight their talents, while also maintaining the authenticity of the brand.”

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