Jagran Solutions conceptualised the launch of Bajaj Cool Almonds Drop Hair Oil

The platform was also used to reveal the new packaging of the product, the new communication creative along with a new TVC starring cricketer Ravindra Jadeja

e4m by exchange4media Staff
Updated: Apr 22, 2019 5:26 PM

Jagran Solutions conceptualised a series of promotional events for Bajaj Cool Almonds Drop Hair Oil in five cities, Madhya Pradesh (Indore), Uttar Pradesh (Meerut, Lucknow, Varanasi) and Bihar (Patna) to effectively communicate recent restructuring of the company and very importantly, the USPs of the product. This platform was also used to reveal the new packaging of the product using a blow-up mock of the product, the new communication creative for the same along with a new TVC starring celebrity brand ambassador Ravindra Jadeja.

Bajaj Consumer Care Ltd. (Formerly known as Bajaj Corp Ltd.), one of the leading players in the light hair oil category, has launched a new hair oil in the cooling oils segment, Bajaj Cool Almond Drops Hair Oil. The oil provides the benefits of a cooling oil without the hassles and problems of stickiness. It is light and has a unique combination of sweet almond oil and Vitamin E to nourish the hair. It is also enriched with menthol and camphor that provide cooling and relax the body and mind.

Based on the brief, team Jagran did end to end conceptualising, planning and execution. Client wanted to achieve an increase in top of the mind recall for the brand and product, especially with the USPs of the oil being explained in detail to them and celebrity associated with the brand (Ravindra Jadeja).

Media play an important role in propagation of any new product launch. This series of event was one such initiative from Bajaj Consumer Care Ltd. to make media personnel feel honoured that the new product, packaging and brand ambassador was revealed to them before it was to the public. More than 125 media personnel from both, print and electronic segments were part of this launch.

Speaking about the launch, Yashodeep Agrawal - Category Head - Hair Oils, Bajaj Consumer Care Ltd said, “Jagran Solutions handled our multi city PR event for the launch of Bajaj Cool Almonds Drops Hair oil very well. The team had to deliver within extremely tight timelines. The events were handled and executed professionally and met all our requirements. I would definitely work with them again.”

Talking about the execution, Samrendar Singh, AVP, Jagran Solutions said, “We have worked on various prestigious events with Bajaj Consumer Care Ltd like Bajaj Almond Hair Oil ‘Guinness World Record for World’s Longest Head Massage Chain’ in 2017 and many more post that. It was an honour for team Jagran to execute the launch for Bajaj Cool Almonds Drop Hair Oil and we are thankful to Bajaj Consumer Care Ltd. for trusting us. The greatest pleasure was to work with Bajaj team to sync their thought process to execute the launch that not only struck a chord with the folks but also garnered a lot of PR mileage. We ensured smooth execution and flawless delivery.” 

In a conversation about this event, Pawan Bansal, COO at Jagran Solutions said, “It is not an overstatement to say that we were happy to execute the launch of Bajaj Cool Almonds Drop Hair Oil. Team Jagran always look forward to utilise team’s expertise with diverse projects like this.”

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