Industry honchos to analyse Pitch Madison Media Advertising Outlook

How did media & ad industry perform in 2011? Where were the ad monies spent last year? Pitch Madison Media Advertising Outlook to reveal all on Feb 17

e4m by Shanta Saikia
Updated: Feb 13, 2012 2:28 PM
Industry honchos to analyse Pitch Madison Media Advertising Outlook

For seven years now, Pitch Madison Media Advertising Outlook (PMMAO) has been the most awaited report card on the media and advertising industry’s performance. The eighth Pitch Madison Media Advertising Outlook is set to be unveiled on February 17, 2012 in New Delhi. The report is launched by Pitch, in partnership with Madison World.

India TV is the presenting sponsor for the Pitch Madison Media Advertising Outlook 2012, which is powered by Zee Bangla. Associate sponsors are Discovery Networks and Times Television Network, while My FM is the co-sponsor. Hospitality partner is The Metropolitan Hotel & Spa, while 24 Frames Digital is the web streaming partner.

Over the years, the report has become a benchmark in the industry and is often quoted in the media, pitch presentations, company reports, corporate boardrooms and even IPO documents filed by media companies.

The release of the report at the Pitch Madison Media Advertising Outlook forum will be accompanied by keynote address, special address and panel discussions by marketing, media & advertising industry honchos.

Following the release of the Pitch Madison Media Advertising Outlook 2012, Sam Balsara, Chairman and MD, Madison World, will deliver the keynote address.

Punitha Arumugam, CEO, Madison Media Group, will announce the topline data and analyse the key findings of the report at the forum. Commenting on the report, Arumugam said, “I am told that one of the soundest rules in forecasting is: ‘Whatever is to happen is happening already’ – and that is what we attempt to quantify in the Pitch Madison Media Advertising Outlook year after year.”

Bharat Bambawale, Director, Global Brand, Bharti Airtel, will deliver the special address at the forum and will give his perspective on marketing and social media. Bharti Airtel is the biggest telecom company in India and among the top advertisers in the country.

This special address will be followed by a panel discussion on ‘Media Decision Making: What drives it’. The speakers include: Arunabh Das Sharma, Executive President, Bennett Coleman and Co Ltd; LK Gupta - CMO, LG Electronics India; CVL Srinivas, Chairman, Starcom MediaVest Group; Rohit Gupta, President, Sony Entertainment Television; Praveen Sharma, Head of Media Sales, Google India; and Varghese Chandy, Senior General Manager, Marketing Operations, Malyala Manorama. The panel will dwell on how a media planner or buyer decided which media brands to buy for a brand campaign and how perception and reality drove media decision making, among other key issues.

Rajat Sharma, Chairman and Editor-in-Chief, India TV, will deliver a special address on ‘Future of TV - Reflection on PMMAO 2011-2012’.

Bringing his perspective on the report, Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group, felt, “Everyone wants to know the future and Pitch Madison Media Advertising Outlook is our attempt to predict the future scientifically. With Madison as a partner, we have been able to make the predictions as accurate as possible. The report, which is in its eight year now, has become an industry benchmark and the most sought after predictions by the media, advertising and marketing professionals.”

Amit Agnihotri, Co-Founder, exchange4media Group and Editor, Pitch Magazine, shared, “Eight years ago when we launched the first edition of the Pitch Madison Media Advertising Outlook report, it was not an industry benchmark. But with appropriate projections and detailed analyses in these years, we have been able to create a benchmark for the industry. And that’s why our responsibility increases even more with every passing year and we try to be as accurate as possible.”

Pitch Madison Media Advertising Outlook is referred by marketers, media owners, media buying and planning professionals for staying updated on industry trends and key developments in various mediums. Besides the growth report of different mediums of media in terms of revenue and forms, the report includes additional information such as top category spenders, biggest gainers by state and top publication gainers, amongst other insights.

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