‘Indian advertising industry continues to feel that western ways are superior’
“The main weak point in the Indian advertising industry today is that it continues to feel that somehow the western ways or methods are superior. Creative is developed on the lines of creative in the West and evaluated in the same manner. There is no reason to feel this way. After all, India has art and culture which is distinct and different from anything elsewhere,” says Sangeetha N, President (West) & Executive Creative Director, RK Swamy BBDO.
by
Published: Jan 4, 2010 6:44 AM | 1 min read
Follow Us
“The main weak point in the Indian advertising industry today is that it continues to feel that somehow the western ways or methods are superior. Creative is developed on the lines of creative in the West and evaluated in the same manner. There is no reason to feel this way. After all, India has art and culture which is distinct and different from anything elsewhere,” says Sangeetha N, President (West) & Executive Creative Director, RK Swamy BBDO. More
Read more news about Internet Advertising India, Marketing News, PR and Corporate Communication News, Digital Media News, Television Media News
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook YouTube & Google News
Tags
e4m