HUL, Reckitt Benckiser (India) & ITC continue to be top 3 advertisers on TV: TAM AdEx
According to the report, three of the top 10 brands who advertise on TV are from the toilet soap category
Published - Aug 19, 2019 4:02 PM Updated: Aug 19, 2019 4:03 PM
Television advertising has dropped 3 per cent in the January-June 2019 period, as per a report from AdEX India, a division of TAM Media Research, media networks have reported.
According to the report, the top five sectors have accounted for over 62% share of the total advertisements. The position of the top three sectors have not this H1.
The report says: “Personal Care leads the charts with 19% share, followed by food and beverage sector. Household Products entered the top five list with 19% growth in ad volumes,” the report said.
According to the report, three among the top 10 brands are from the toilet soap category.For more updates, be socially connected with us on
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