Helo’s #AntiDengue campaign recorded 150+ million views in 12 days of its launch

The campaign went viral within a week of its launch, garnering 90-million views and over 6,000 posts. It created awareness through in-app notifications, splash screens and interactive quizzes

e4m by exchange4media Staff
Updated: Oct 30, 2019 5:27 PM
Helo's  #AntiDengue campaign

One of India’s leading social media platforms Helo, successfully concluded its #AntiDengue campaign securing over 150 million views, within a span of 12 days of its launch. 

As part of its Helo Care initiative, the in-app campaign was launched on October 14, to spread mass awareness and advisories around dengue fever using key hashtags such as #डेगू से मुक्ति (Hindi), #ਡੇਂਗੂ ਮੁਕਤ ਭਾਰਤ (Punjabi) etc in all 14 Indian languages available on Helo. 

The campaign went viral within a week of its launch, garnering 90-million views and over 6,000 posts. With the primary objective of sharing useful insights and information within its community of over 50-million monthly active users, Helo hosted various user engagement in-app activities such as multiple choice quizzes, notifications, splash screens etc around preventive measures to fight dengue. 

These activities helped break multiple misconceptions about dengue and promoted awareness amongst the users. As part of the campaign, users also created interesting and engaging self-made videos on concerns, solutions to issues, and remedies to cure dengue fever. 

Many news channels including BBC News, NDTV Tamil etc and renowned celebrities including Riythvika and Basheer Bashi also contributed to the campaign with relevant content from their respective Helo accounts.

“The #AntiDengue campaign is one of the many Helo Care projects that the brand has undertaken for the safety and welfare of its users and their loved ones. We are committed to our diverse community of 50-million monthly active users and will continue to initiate knowledge-sharing campaigns that add value to their lives,” said Shyamanga Barooah, Head of Content Operations, Helo.

Helo is designed for Indian mobile users, who prefer to communicate in their native language. It enables users to create unique and quality content with easy-to-use tools, engage with a community of like-minded users, and share the latest trends.

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