social-media-app

From shelf appeal to scroll appeal: Are brands redesigning products for the feed?

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For brands, this means the visual identity of a product has to work not just in a store or on an e-commerce page, but also when it appears in a creator's video or a consumer's social media post

Sunidhi Vijay Sep 5, 2026 9:11 AM

Influencers are considered to be the ‘face next door’ by brands: Nagesh Banga, BIGO LIVE

Nagesh Banga BIGO LIVE?blur=25

Nagesh Banga, Deputy Country Manager, BIGO LIVE, talks about plans to make the app as localized as possible to cater to the growing demand for social media platforms in India today

exchange4media Staff May 4, 2020 9:17 AM