Haier India unveils TVC for PuriCool range of Air Conditioners

Created and conceived in collaboration with Famous Innovations, the TVC was premiered across TV channels

by exchange4media Staff
Published - Apr 4, 2019 4:37 PM Updated: Apr 4, 2019 4:37 PM
Haier

Haier, the Home Appliances & Consumer Electronics company, has unveiled its new TV commercial featuring Haier’s latest innovation, the PuriCool range of air conditioners. 

Conceptualised around the theme of ‘It doesn’t just cool, it cleans’, the TVC brings alive the differentiated proposition of Haier’s new PuriCool air conditioner through a creative representation with a vision to engage and resonate with Indian urban families. 

Created and conceived in collaboration with Famous Innovations, the TVC was premiered across TV channels, including prominent GEC, Movies, News and Sports channels. For a pan-India reach, the TVC will be aired on key regional channels in languages like Bengali, Marathi, Kannada, Malayalam, Punjabi, Tamil and Telugu. Additionally, the new TVC will be aired during the ongoing Indian Premier League (IPL) season as well. 

The TV commercial picturises urban Indian homes where it showcases the healthy lifestyle practices a modern Indian family undertakes for personal wellbeing like eating right, exercise, or yoga. The commercial highlights that while it may seem that modern homes come with high awareness towards health, a bird’s eye view reveals that surroundings of Indian homes are full of pollutants that obliterate the perception of healthy living. 

On the launch of this TVC, Satish NS, Senior Vice President, Marketing and Sales said, “We are excited to announce the launch of the new TVC featuring our latest innovation. By introducing the state-of-the-art PuriCool technology in our air conditioners, our aim is to provide a solution that stands out as a comprehensive solution to aid wellbeing efforts of Indian families. The TVC aims to create awareness among people about how outdoor air pollution directly affects the quality of indoor air at home. At Haier, we are constantly finding ways to improve consumers’ life and through this TVC we intend to reinforce and strengthen the brand connect with the consumers and highlight how we at Haier understand customer needs and address them with meaningful innovations.” 

Raj Kamble, Founder and CCO, Famous Innovations, said, “The campaign throws the spotlight on the issue of indoor air pollution and educating our audience about how the related solution has become the need of the hour. In the TVC, it highlights the issue by reminding consumers of their everyday wellbeing habits and how it remains undone in absence of breathable indoor air, which doesn’t only need to be comfortable but also clean. Haier India’s PuriCool Series is a breakthrough innovation in the air conditioner market that will surely set a benchmark in the next generation of air conditioners.” 

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