Grabs @Goafest 2013

Ajay Kakar of Aditya Birla Group, KV Sridhar of Leo Burnett & Vipul Thakkar of DDB Mudra South, talk about all things Goafest

by Abhinav Trivedi
Published - Apr 6, 2013 9:01 PM Updated: Apr 6, 2013 9:01 PM
Grabs @Goafest 2013

Ajay Kakar,
CMO, Financial Services, Aditya Birla Group

Goafest is as big and as good. It’s always time to celebrate the best work and ideas in the industry. Everyone who joins us, joins the cause. But the cause is bigger than anyone.

KV Sridhar
Chief Creative Officer, Leo Burnett India and Sub Continent

I am good, excited and in jovial mind this year for Goafest. I have said my prayers, now is the time to collect rewards. This year, the awards are different. More verticals have been added such as Craft, Branded Content & Entertainment, etc. So not only the usual conventional few, but many other agencies across the spectrum of verticals will win awards this year. This would be very beneficial for the industry. Therefore, collaborative communication awards, rather than creative awards are the theme.

Vipul Thakkar,
ECD, DDB Mudra South

They are saying ‘Expect the Unexpected’, but the unexpected has already happened. Everybody is talking about the same thing. We are hoping to see more creative work, not as controversial as has happened, but something more relevant. Had Ogilvy been there, we would have ensured a healthy competition. Every agency looks up to winning over them.

Goafest 2013 coverage on exchange4media is presented by Patrika group.

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