Diwali mein kisi ko khaali haath wapas nahi bhejte, says Swiggy
The film is conceptualised and produced by Dentsu Webchutney in association with Frog Pond Productions.
Published - 06-November-2018
Food delivery platform Swiggy has sparked a new conversation this Diwali with a heart-warming film. Based on the deep-rooted tradition of ‘Diwali mein kisi ko khaali haath wapas nahi bhejte’, it traces a day in the life of a little boy who learns the value of ‘giving back’ while distributing sweets in his society on Diwali. Through his eyes, we see the tradition for what it really is - a gesture meant to be extended to anyone and everyone. The little boy drives this value through a heartening gesture of offering sweets to a Swiggy delivery partner when the latter comes home to deliver their order.
Talking about the campaign, Ashish Lingamneni, AVP-Marketing, Swiggy, said, “Sab ke saath Diwali is a concept that helps us add meaning to everyday relationships between consumers and our delivery partners. Diwali, a festival of giving and togetherness, became the perfect time to start that conversation. Millions of Indians interact with Swiggy’s delivery partners, what better occasion than this to make these interactions more meaningful.”
The film is conceptualised and produced by Dentsu Webchutney in association with Frog Pond Productions. It has been directed by Sandeep Yadav.
Prashant Gopalakrishnan, Senior Vice President - Client Services, Dentsu Webchutney, said, “No visitor goes home empty handed on Diwali. A visit from a delivery partner needn’t be any different. The cultural insight of this tradition became the perfect tool to convey our message.”