DBS is #SparkingTheFuture for Kids in Mumbra
Designed by digital marketing agency, Social Kinnect, the campaign highlights the culture of sports which was brewing in Mumbra and how DBS Bank is helping nurture the same
Published - Dec 1, 2018 8:54 AM Updated: Dec 1, 2018 8:54 AM
To mark Children’s Day, DBS bank launched a unique campaign, #SparkingTheFuture, featuring cricket legend Sachin Tendulkar. Sports play an important role in shaping the lives of kids. DBS Bank along with Tendulkar come together in this campaign to give their mission life by #SparkingTheFuture of kids giving them the opportunity to play to their hearts' content.
Designed by digital marketing agency, Social Kinnect, who have used its creative prowess to capture the essence of the campaign by highlighting the culture of sports which was brewing in Mumbra and how DBS Bank is helping nurture the same.
To make this campaign successful, DBS Bank also invited people to become a part of the movement through a dedicated landing page, www.go.dbs.com/sparkingthefuture, for people to pledge their support in #SparkingTheFuture of kids.
Next month, DBS will light up an entire ground in Mumbra, to give the kids access to playground, even after the sun sets.
Speaking about the campaign, Chandni Shah, COO at Social Kinnect said, “At Social Kinnect we strongly believe in bringing out the impact of socially relevant campaigns to ensure that they resonate with the audience and encourage them to join the movement. #SparkingTheFuture by DBS Bank is one such campaign that aims at highlighting the difference that has been made on-ground. The idea was to keep the campaign realistic by featuring kids who have been impacted and Sachin Tendulkar, who is one of the strong pillars of the campaign.”
Commenting on the latest campaign Sheran Mehra, Marketing Head at DBS Bank said, “It all began when we at DBS Bank & Sachin came together to #SparkAPurpose. Sachin’s real-life mission is to facilitate play amongst children, we made it our shared purpose, and decided to provide kids access to play even after the sun sets.
It’s been an incredible journey since, and now we are #SparkingTheFuture of the next generation of our country by lighting up our first ground at Mumbra. We intend to fuel the existing counter-culture of sports amongst kids and enable them to play to their hearts content.”
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