Crompton launches new TVC campaign for SilentPro ceiling fans

The campaign has been conceptualised by BBDO India and will be launched on television; will further be amplified through various other mediums of the media

e4m by exchange4media Staff
Updated: Aug 10, 2020 1:47 PM

Crompton Greaves Consumer Electricals Ltd has unveiled its latest multimedia campaign called “Silence Bhi aur Energy Savings Bhi” for its new launch of innovative and premium range of SilentPro ceiling fans that is 2X times more silent than regular fans and delivers up to 50% energy savings in electricity costs. Showcasing a playful interaction between a husband and wife, the campaign brings out a humorous yet much needed insightful take on silence.

Crompton has launched its latest multimedia campaign - “Silence Bhi aur Energy Savings Bhi” - for its new innovative SilentPro fans taking into consideration the underlying importance of those moments of silence that is needed in our daily lives as well as an entertaining take on a couple’s relationship in the film.

Speaking about the company’s latest campaign, Rohit Malkani, Vice President, Marketing, Crompton Greaves Consumer Electricals Ltd. Said: “We are very pleased to launch this campaign for our new range of ceiling fans called SilentPro that captures the very nuances of everyday life. Crompton has consistently innovated to provide meaningful solutions that ease the consumers’ life. We understand that the fan is one of the most essential/fundamental necessities at home. At the same time, energy efficiency is also one of the driving factors in trying to save costs as well as doing our bit in contributing to the environment. Hence, keeping in mind how everyone needs a little bit of peace and quiet today more than ever before, we hope that the campaign addresses the same and our product helps in bringing comfort, long term benefit in energy savings as well as (mental) peace to the people.”

Conceptualised by BBDO India, the narrative of the quirky film showcases a hilarious quarrel between a husband and wife where the latter finds it hard to experience some silence or cooling at home in the midst of her loud husband and a creaky fan. In placing a bet of having a fan that guarantees innovation and premiumness with a triple benefit - not only silence but also a higher air delivery and one that is also completely energy efficient - the wife takes the win leaving an astonished husband in the wake of a peaceful scene, thereby capturing the most basic need/moment of experiencing silence and having “silence bhi aur energy savings bhi”.

The 360-degree campaign will be launched on television and will further be amplified through various other mediums of the media.

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