Crompton unveils TVC showcasing new range of water heaters

Crompton Greaves Consumer Electricals Ltd has launched its latest TVC for its new range of 5-star rated water heaters.

The campaign, titled "Crompton Geyser On Energy Savings Full On!" addresses this everyday concern, showcasing how Crompton's innovative water heating solutions offer worry-free convenience while reducing energy consumption and household utility costs.

Speaking about the company’s latest campaign, Pragya Bijalwan, CMO – Crompton Greaves Consumer Electricals Ltd. said, “In the recent times, energy saving is an everyday struggle common in many households. However, consumers today are well researched/ informed and prioritize making smart choices in everything they buy or do. The same holds true for appliances as well where consumers would want to make smart choices by opting for energy efficient appliances. When it comes to water heaters, they seek products that are energy efficient. Being a brand that has always kept the concerns of our consumers as our top priority, we decided to address the same with our latest TVC. Our new ‘Crompton Geyser On Energy Savings Full On!' campaign uses humor and relatability to highlight a common household struggle: the constant worry about energy consumption. We wanted to show consumers that it's possible to enjoy the comfort of hot water without compromising on energy efficiency. Our 5-star rated water heaters provide smart solutions that ensure efficient energy use and lower electricity bills, allowing consumers to enjoy hot water worry-free.”

This 360-degree campaign will be launched on television, on one of the most loved properties of Indian viewers—cricket, with the India vs. South Africa T20 series—and will further be amplified through various other mediums.

Josy Paul, Chairperson & CCO BBDO India, said, “Our new campaign for Crompton taps into the real-life concerns of families about energy consumption, particularly with appliances that are crucial yet often left running. The 'Crompton Geyser On Energy Savings Full On!' film cleverly addresses the relatable 'Did I turn it off?' dilemma through humour and heart, portraying a typical family’s repeated worry over their geyser being left on. This story allows Crompton’s 5-star rated water heaters to take center stage as the smart, reliable solution that frees families from energy-wastage anxieties.

By blending this light-hearted narrative with Crompton’s trusted reputation for quality and efficiency, we've aimed to show that energy-saving appliances can both simplify life and reduce costs. We're excited about this campaign to reach homes and help Crompton be synonymous with worry-free, energy-efficient living."