Cornitos launches campaign about beating Quarantine Blues

The concept has been introduced by Water Communication

e4m by exchange4media Staff
Published: May 10, 2020 4:00 PM  | 1 min read

Cornitos has come up with a campaign with focus on millennials stuck alone in this pandemic far from their houses and how they’re talking about their life coming to a standstill and the flavours of Cornitos are keeping them happy and alive.

The concept has been introduced by Water Communication with an idea to reunite with the consumers and create a recall value for the brand since the customer retail experience is limited at the moment.

Cornitos aims to associate with its customers in a fun and light-hearted way by empathizing with their situation. It also emphasis on how Cornitos not only keeps the need of their patrons intact but also their social responsibility to keep them sane in the current situations.

The campaign also talks about Cornitos being available on various online platforms whether planning for a virtual houseparty, evening snack companion or just to enjoy them during a movie.

The campaign has been shot during the lockdown featuring each individual artist at a time in order to maintain social distancing protocol.

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