Contract Advertising bags creative mandate for Sony SAB

The business came after a highly contested multi-agency pitch

e4m by exchange4media Staff
Updated: Sep 7, 2018 9:25 AM

Contract Advertising recently bagged the creative mandate for Sony SAB and will be handling all their creative duties, which include brand and show related communications. The business that came after a highly contested multi-agency pitch will be handled out of the agency’s Mumbai office.
Commenting on the win, Raji Ramaswamy,
CEO, Contract Advertising, said; “We are delighted to have
the opportunity to partner with Sony SAB in their ambition
to further growth across geographies. Sony SAB is a great
brand to build and we are very excited to work on it.
We look forward to creating memorable work across media
to build a larger audience base for the channel.” 
Talking about the new association Neeraj Vyas, Business Head,
Sony SAB, said; “We welcome Contract Mumbai as our creative
partner for Sony SAB. We are currently at an exciting juncture of
expanding our content portfolio and taking the channel towards
growth. It is therefore the right time to bring in a fresh perspective
and Contract seemed like the most fitting team to collaborate
with in this endeavour. We look forward to infusion of fresh and
creative thinking and eventually taking the business to the next
level with this partnership.”
Vaishali Sharma, Head – Marketing & PR, Sony SAB, said; "After
an extensive pitch process that involved key creative agencies,
we are happy to have Contract Mumbai on-board as our
creative partner for Sony SAB. We look forward to positioning
the exciting new content line-up in the most refreshed way to
take the brand ahead. With great creative minds on board
from both sides, we look forward to some path-breaking
creative campaigns and marketing communication
for Sony SAB. 
Ashish Chakravarty, Chief Creative Officer, Contract, said,
“Sony SAB is a lighthouse brand in Indian television and getting
a chance to write the narrative of such a brand is nothing less
than inspiring. Add to that its formidable repertoire, and the
whole experience is a lot of fun. The channel is beginning to
express itself in a sharp new voice and wants to invade new
drawing rooms. We are thrilled to be part of this journey.”

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