CavinKare modifies ads following complaints upheld by ASCI
The company states that the advertisements were not banned as alleged, however only certain modifications were sought, which have duly been incorporated and also communicated to ASCI
In view of the above, the claim of “Perfect Solution” against hair fall was also found misleading. In addition, the supers/disclaimers in the TVC were not legible.Additionally, the disclaimer in the company’s Nyle Naturals Hairfall Defence shampoo advertisement claims, “Baalon ke tootne ke karan hone wale hair fall …” is factual. However, the term used in the voice over “...baalon ka jhadna …” was considered to be misleading by ambiguity.
MD Sudharsan, Executive Vice President — Legal & Secretarial addressed the issue in the official communication stating, “In response to ASCI's communication dated 8 June, 2015, requiring certain modifications in the TV commercials, we have made changes to both the TVCs. The change made in the Chik TVC have both the voice-over and the qualifier consistent on the appropriate frames as duly filed with ASCI. Similarly, in the Nyle TVC, we have replaced the word ‘jhadna' with 'girna' making the qualifier and the voice-over consistent as duly filed with ASCI.”
He clarifies that CavinKare was only asked to modify the advertisements and that they were not banned as such.
“The advertisements were not banned as alleged, however only certain modifications were sought, which have duly been incorporated and also communicated to ASCI.
“Thus, Chik White Egg Protein TVC & Nyle Naturals Hair fall Defence shampoo TVCs which are now on air have no embargo from ASCI,” he went on the explain
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