Brands preach, teach and stay quirky this Diwali on social media

exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.

e4m by exchange4media Staff
Updated: Oct 29, 2019 9:31 AM

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social media ad campaigns

This Diwali while some brands took to social media in their signature tongue-in-cheek style, others added a touch of ‘spare a thought for the planet’ message to their posts.  Exchange4media put together some social media moments from the festival of lights.

Dunzo. GlowGreen  

Durex India:  Let the sparks fly!  

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Let the sparks fly! ? To buy the product, click the link in bio. #Diwali #HappyDiwali

A post shared by Durex India (@durex.india) on

Fevikwik India: Asli munafa from this lifafa

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Asli munafa from this lifafa #HappyDiwali #Fevikwik

A post shared by Fevikwik (@fevikwikindia) on

OYO: Less Loud

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Make some noise with your loved ones people! #HappyDiwali #StayHome

A post shared by OYO (@oyorooms) on

Zomato : Life lessons to learn from mithai

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Because you are the sweetest!

A post shared by Zomato India (@zomatoin) on

And how can we forget the ‘Mithai of the moment’ which kept social media users in splits with their hilarious take on the good old sweet , the Soan Papdi, being passed on from one home to another. Take a look:

Mobikwik: Gifts that they will keep

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Gifts that they will keep!

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FILTERCOPY: Soan papdi toh paraya dhan hota hai

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Soan papdi toh paraya dhan hota hai, usse kabhi na kabhi dusre ke ghar jana padta hai #diwali #festive #soanpapdi

A post shared by FilterCopy (@filtercopy) on

Swiggy: Its been real Soan. See you next Diwali

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It's been real, Soan. See you next Diwali ✌?

A post shared by Swiggy (@swiggyindia) on

Zomato: You are my Soan-iya!

Paisa Bazaar: This Diwali, Sona lo Soan Papdi nahi!

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This Diwali, Sona lo Soan Papdi nahi! Paisabazaar.com #PhirseSoanpapdi #soanpapdi #trendingformat #trending #digitalgold #personalfinance #paisabazaar #fakeadco @fakeadco @socialmediadissect @officialsocialsamosa @madovermarketing_mom

A post shared by Paisabazaar.com (@paisabaOverall, the entertainment was thrown in for good measure over the concept of re gifting the humble Indian sweet ‘Soan Papdi’.zaar_pb) on

Overall, the entertainment was thrown in for good measure over the concept of re-gifting the humble Indian sweet ‘Soan Papdi’.

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