Brand Factory’s #Diwali365Days is a quirky take on how things go overboard during Diwali
Breaking the clutter of festive films, the digital film by Brand Factory captures Diwali moments in a witty way
Published - Nov 3, 2018 10:21 AM Updated: Nov 3, 2018 10:21 AM
Brand Factory launches a digital film - #Diwali365Days, portraying there is every day Diwali at Brand Factory because of amazing discounts 365 days on 200+ fashion brands.
The film captures the essence of how Diwali also means dramatization of everything. There are countless greetings from random numbers to mandatory office celebrations to never-ending selfie sessions. It is something we don’t opt for but our celebrations are incomplete without it. Through a quirky narrative, the digital film showcases such instances which do get overwhelming.
The film has received rave reviews among the millennials and garnered over 2 million views and 200+ shares in just 5 days.
Roch D’Souza, Chief Marketing Officer, Brand Factory says, “During Diwali, brands usually take an emotional or social hook to convey a message. But at Brand Factory, we decided to take insights from things that usually happen during Diwali and give a quirky spin to it. So, we decided to have a digital film which will resonate with our audience. At the same time, we ensured to enhance the brand proposition of discounts 365 days which the film does it aptly.”
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