The digital campaign was launched on various online platforms such as YouTube, Facebook, Instagram and Twitter amongst others

exchange4media Staff Mar 9, 2020 1:21 PM

Influencers across the nation were associated with the retail chain and have weaved content pieces urging customers to shop at the annual shopping event

exchange4media Staff Dec 6, 2019 7:42 PM

The campaign is promoted on the digital platform using personalisation and video marketing to maximise consumer engagement

exchange4media Staff Dec 3, 2019 4:15 PM

Roch D'souza, CMO, Brand Factory, shares insights on how UGC has amplified the brand's Free Shopping Weekend event

Noel Dsouza Dec 3, 2019 9:09 AM

In a campaign promoted by IdeateLabs, the retail chain has announced discounts in a bidding format

exchange4media Staff Aug 31, 2019 4:08 PM

Breaking the clutter of festive films, the digital film by Brand Factory captures Diwali moments in a witty way

exchange4media Staff Nov 3, 2018 10:21 AM