BARC Week 20: Vimal Elaichi Pan Masala leads BARC’s Top 10 Brands
Hindustan Lever reclaimed its top spot in BARC's Top 10 Advertisers for the same week with 1,42,698 insertions
Vimal Elaichi Pan Masala led BARC’s Top 10 Brands for Week 20 (May 12-18, 2018) with 15,197 insertions. Asian Paints Tractor moved up to the second spot with 9347 insertions while Glucon D entered the category at the third spot with 9245 insertions.
After a brief hiatus Trivago joined the list at fourth position with 8924 insertions.
Dettol Toilet Soap slipped to the fifth spot with 8799 insertions, while Dettol Liquid Soap moved up to sixth spot with 8606 insertions.
After leading the category for past two weeks, Lizol dramatically fell to the seventh spot 8519 insertions.
Dettol Antiseptic Liquid entered at eighth position with 7923 insertions. Honda CB Shine slipped to the ninth spot with 7908 insertions. Cleartrip joined the category at tenth spot with 7801 insertions.
In the same week in BARC's Top 10 Advertisers, FMCG brand Hindustan Lever dethroned Reckitt Benckiser again this time with 1,42,698 insertions while the latter slipped to second spot with 98,140 insertions.
Meanwhile ITC Ltd and Cadbury India retained their third and fourth positions with 40,240 and 33, 922 insertions respectively. ITC Ltd reduced their insertions while Cadbury India increased their input.
Brooke Bond Lipton India moved to the fifth spot with 21, 104 insertions. Heinz entered the category at sixth position with 20,836 insertions. Colgate Palmolive India retained its seventh spot with 19,093.
SBS Biotech and Wipro moved up to the eighth and ninth spots with 18,681 and 18,320 insertions respectively. Godrej Consumer Products slipped to the tenth spot with 18,262 insertions.
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