ASCI upholds complaints against 114 advertisements
While 59 belonged to the education sector, 35 were from healthcare, 5 from personal care, 2 related to food & beverages sector and 13 were from ‘others’ category
ASCI has investigated complaints against 206 advertisements in April, of which 49 advertisements have been withdrawn by the advertisers.
The Consumer Complaints Council (CCC) of ASCI upheld complaints against 114 advertisements out of the 157 evaluated by them. Of the 114, 59 belonged to the education sector, 35 to healthcare, five to personal care, two to the food & beverages sector and 13 were from the ‘others’ category.
The CCC observed that a cricketer was endorsing a prominent brand for payment gateway, implying leadership claim and presenting the product as a “card” which was not substantiated and was misleading. A refrigerator brand’s claim of keeping vegetables fresh for up to 30 days was also considered to be misleading. In one instance, “100% Genuine Medicines” claim by an online pharmacy was not substantiated with verifiable supporting data. A learning app was also making a claim of millions of students learning from their app which was not substantiated, the CCC noted.
A large number of complaints were pertaining to the education sector wherein the advertisers were making unsubstantiated claims of being No. 1, winning awards or “100 per cent placement”. The CCC also came across a significant number of advertisement of hospitals and clinics making unsubstantiated claims about their services being the best, they being bestowed various awards or the hospitals being able to cure various conditions ranging from infertility to piles, diabetes, HIV and Cancer.
D Shivakumar, Chairman, ASCI said, “Over the last three decades, we have worked on many fronts to ensure awareness and acceptance of self-regulation in advertising. More recently ASCI has launched its digital campaign ‘Self-Regulate before it is too late’ towards encouraging better industry participation for protecting self-regulation of advertising. It is important that advertisers work together with ASCI to build a strong and cohesive self-regulatory ecosystem to ensure that advertising stays trustworthy and independent of external controls.”
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