Archies launches digital campaign ‘harr rishtey mei dosti’ for Friendship Day
The campaign urges people to break the age barriers and extend their friendship beyond age
On the occasion of Friendship's day, Archies has introduced ‘Harr Rishtey Mei Dosti’, a digital campaign across their social media platforms. The campaign urges people to break the age barriers and extend their friendship beyond age.
“Friendship is one of the purest forms of love that people can express and every relation can turn into friendship and help you nurture. In the build up to Friendship Day, Archies launches a digital campaign to wish their consumers in a unique way. The campaign talks about a young boy whose family recently shifted in a new locality, goes out in search of playmates but unfortunately is asked to leave and play with someone else of his age group. It is then when this young boy's parents and friends join him to play with the young boy and celebrate the bond of friendship,” the company said in a release.
Speaking about the campaign, Varun Moolchandani, Executive Director - Archies Limited, India, said, “Campaign resonates with our brand celebrating relationships that are unforgettable and priceless in our life. This campaign aims to make this friendship day memorable for you with your parents. Through this campaign, we are raising a toast to the friendship with our parents that multiplies happiness, love, reduces our misery, doubles our joy, divides our grief. ”
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