Abhay Deol says ‘It’s time to switch!’ in Pizza Hut’s new campaign by Ogilvy
A series of at least four to five films will play out across television and social media over the next few quarters
Pizza Hut has released a fresh new campaign, featuring actor Abhay Deol and his ‘friends’ – a gang of puppets. Made by Corcoise FIlms and directed by Vishwesh Krishnamoorthy, this campaign also marks the comeback of a celebrity endorsed TV campaign by the brand after a hiatus of eight years. With a series of at least four to five films that will play out across television and social media over the next few quarters, the new campaign signals the next phase of expansion for Pizza Hut in India.
The brand is in the midst of a transformation – that is clearly reflected across its stores, products and services. The campaign starts with a set of two TV ads, one on the recently launched pan pizza range, the other is on WOW Everyday Value one of the most aggressive value propositions from the Pizza Hut in recent times.
“We take pride in serving the best, the freshest and the tastiest pizzas to all the pizza lovers in the country. We believe that every pizza lover deserves to experience the power of a truly great pizza,” said Prashant Gaur, Chief Brand Officer, Pizza Hut (India Sub-Continent).
“We chose puppets as a creative device to bring out our key message in a unique but entertaining way. We always put that extra effort into our communication strategy, to make our ‘stand out’ creative work extremely watchable and noteworthy. This approach has been evident in our campaigns over the last couple of years.
Our association with Abhay Deol for this campaign will enable us to deliver the core proposition of our brand in the most entertaining and engaging way. Abhay stands for someone who is self-assured of his choices, has a great taste and is quite confident about it. We are sure our consumers will be overjoyed to see Abhay in this playful and distinctive ad from Pizza Hut,” he added.
“At Pizza Hut, we believe that every consumer deserves to experience a truly great pizza. Our next phase is an exciting period for us and we want our consumers to have the easiest, fastest and tastiest experience, while enjoying our pizzas,” said Unnat Varma, Managing Director – Pizza Hut India (Subcontinent).
“What was fun and most appealing about the Pizza Hut campaign was that it was casual and effortless, something that I could relate to. It was unique, fun and fresh. The best part is that I have always enjoyed Pizza Hut and so to be a partner with the brand was really exciting for me. I really enjoyed making the ads and I hope that everyone enjoys watching it,” said Abhay Deol.
“For us at Ogilvy, this new campaign for Pizza Hut was more about having fun. What started with "let's do something with puppets" got transformed so seamlessly into communication that works really well for the client. We see Pizza Hut as quiet, confident and self-assured brand, a personality type that is perfectly matched with that of Abhay Deol's. He is cool, he speaks the language and you just know by looking at him that he will never ‘simply settle’ when it comes to pizza. This year you can expect a lot of exciting things from Pizza Hut, both food wise and advertising wise and hopefully our new campaign will get folks to switch,” said Ajay Gahlaut, Deputy CCO – Ogilvy India / CCO – Ogilvy – North.
President - Ogilvy Group Companies - North: Kapil Arora
Deputy CCO – Ogilvy India / CCO – Ogilvy - North: Ajay Gahlaut
Creative: Divya Bhatia, Gaurav Nautiyal, Jiya Minocha, Rajat Agarwal
Account Management: Antara Suri, Rahul Ojha, Tanvhi Agarwal
Account Planning: Alok Sinha
Production House: Corcoise Films
Director (Film): Vishwesh Krishnamoorthy
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