'Govt planning study to understand impact of govt ads on people'

The study will reportedly help govt allocate money for advertisements in a better way

e4m by exchange4media Staff
Updated: Jun 18, 2018 3:22 PM

The Ministry of Information and Broadcasting (MIB) is planning to conduct a study to understand the impact of government advertisements on people, according to media reports.

The study is reportedly aimed at helping government plan the use of money for advertisements in a better way and more judiciously. It will help the government understand which medium works better for publicising which scheme.

The Directorate of Advertising and Visual Publicity (DAVP) is the nodal agency of the Central government for advertising on behalf of various ministries, departments, public sector firms and autonomous organisations funded by the government. The advertisements are carried on various media platforms, including print and visual media.

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