King Khan rules the ad world with memorable ads for brands like Pepsi, Lux, Hyundai & more
On Shah Rukh Khan’s 53 birthday, we take a look at his brand association journey over the years
Published - 02-November-2018
Having spent decades in the Bollywood industry, Shah Rukh Khan is not only known for his performances, intelligence and charisma in the film industry, in fact, he is considered as the preferred choice by brands, when it comes to brand endorsements. He has made an admirable position in the advertising world. Over the years, the film star has worked with many iconic brands ranging from soft drinks to automobile. The actor also features in e-commerce brands such as Big Basket and Foodpanda.
According to a report, Khan’s brand value stands at $131 million. As per estimates, the actor charges Rs 3 to 3.5 crore a day for an endorsement. There were reports that the actor charged Rs 20 crore for endorsing Pan Vilas pan masala.
In 2017, Shah Rukh Khan was associated with 21 brands, at that point of time his brand value came down by nearly 20 per cent from 2016 to $106 million. No wonder then he still remains the king of endorsements.
In 2008, TAM Media research, came out with a report stating that the King Khan endorsed the highest number of brands in 2008 on television. In that specific year, he was endorsing an array of 39 brands, which is known to be the highest number of brands any actor has endorsed.
On his 53rd birthday, we take a look at some of his best association with brands:
Pepsico might have some of the best ensemble of brand ambassadors, but the most iconic association would be Shah Rukh Khan. Together they have given some of the best and unforgettable ads in the industry. Whether it’s the unusual ‘Oye Bubly’ campaign or the renowned ‘Aah, Ye Dil Maange More’ campaign, we can’t afford to miss this from our list.
He has been the face of Hyundai for nearly two decades. He started his stint at Hyundai Motors becoming the brand ambassador of Santro in 1998. It was the first car from Hyundai Motors in India. Over the years, the star has been the face of not just Santro but for other products of Hyundai Motor India as well.
Shahrukh Khan signed his bond with Frooti way back in 2013, and has done multiple TV campaigns for the promotion of the brand.
The actor is representing the brand since a long time. He has done many TV commercials for the brand, some standalone and some with other superstars. Among all the ads he has done, the most popular was, when Bollywood’s leading ladies assisted the superstar into a bathtub. In 2012, SRK and Katrina Kaif shared screen together for the first time for Lux.
DISH TV roped Shah Rukh khan for the first time in 2007, and since then it’s been a decade the actor is representing the brand. King Khan continues to play a key role in brand’s communication strategy.
Denver signed up Shah Rukh Khan to endorse its deodorant range of products. The brand acclaims King Khan as a true portrayal of its vision of being agile and successful. The actor will be seen endorsing Denver Deodorant in various marketing and promotional campaigns.
SRK not only restricted himself with big established brands, but also came on board with emerging brands like Big Basket and Foodpanda. Big basket roped SRK as the brand ambassador in 2015 and since then the star has appeared in many campaigns promoting the brand.
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