With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads

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Guest Column: Akash Agarwalla, Co-Founder, ZOFF Foods, writes about how consumers are increasingly turning to digital platforms not only for discretionary items but also for everyday essentials

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Shetty’s endorsement will help ZOFF capitalise on her massive influence and appeal as one of India’s most prominent fitness and health enthusiasts, the company said

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