youtube-shopping

YouTube expands shopping affiliate ecosystem in India

YouTube Boosts Shopping Affiliate Program in India for Creators?blur=25

With 450 million logged-in users making shopping-related searches on YouTube and creator payouts rising 160% YoY, the platform is positioning creator trust as the next commerce engine

e4m Staff 1 day ago

YouTube’s new creator tools put brand deals, content testing in marketers’ sights

YouTube Enhances Creator Tools for Brand Partnerships and Commerce?blur=25

YouTube’s latest creator push is less about giving creators more AI tools and more about closing the gap between creator content and the marketing funnel

e4m Staff 1 day ago

Google India’s creator mandate up for grabs; agency review underway

Google India Seeks New Agency for Creator Marketing Strategy?blur=25

The mandate was previously handled by Collective Artists Network

e4m Staff Sep 9, 2026 11:12 AM

Abhinav Rastogi elevated to Global Marketing Director for YouTube Shopping

Abhinav Rastogi Global Marketing Director YouTube Shopping?blur=25

Prior to his elevation, Rastogi was Director of Marketing, YouTube Asia Pacific

e4m Desk Mar 17, 2026 3:10 PM

YouTube enhances creator economy with scaled shopping features and brand integrations

YouTube?blur=25

YouTube has added new merchants to support the beauty and lifestyle segment

e4m Staff Oct 10, 2025 2:13 PM