Munjal, popularly known as The Big Bhookad on the web, in his last role was the Creative Director at MSL Group India

exchange4media Staff 19-February-2019

Brands need to listen, learn, be proactive and, above all, be honest to its social community members for healthy survival

Priyanka Nair 26-February-2013

Following Tendulkar’s retirement, his IPL team Mumbai Indians launched a social campaign to ‘retire’ his jersey; it was executed by Red Digital

Priyanka Nair 04-January-2013

Digital media experts share some common myths and mistakes marketers make when it comes to tapping social media and suggest steps to avoid them.

Arwa Sultanali 30-December-2011

Yashraj Vakil, COO, Red Digital, does a quick comparison between Google+ brand pages and Facebook fan pages and lists the points where both score over the other…

Yashraj Vakil 21-November-2011

Yashraj Vakil, COO, Red Digital, explains how retailers can score a bounty on festivals like Diwali with the integration of social media and mobile web.

Yashraj Vakil 28-October-2011

Besides Google+, another feature by Google that is gaining importance is the introduction of its social plugin feature – the ‘+1’, which works as a recommendation feature. e4m speaks with industry experts to find out how it will impact search marketing...

Shubhi Tandon 12-July-2011

Google+ has made it amply clear that its features are just the tip of the iceberg. The project is bigger than just social networking. Yashraj Vakil, COO, Red Digital, analyses Google+ and how it fares against Facebook...

Yashraj Vakil 11-July-2011

Facebook is introducing its payment system, Facebook Credits, in India from July 1, 2011. A look at how it will impact e-commerce and brands on Facebook...

Shubhi Tandon 01-July-2011