MediaNext 2020?blur=25

Marketing & advertising leaders discussed ideas and novel concepts on the second day of #MediaNext 2020 which focussed on Digital Advertising & Brand Communication

exchange4media Staff Jun 3, 2020 7:27 PM


Buzzinga, a 360-degree digital marketing agency, will be managing the brand's digital persona 

exchange4media Staff Jul 31, 2019 3:15 PM

adarsh munjal?blur=25

Munjal, popularly known as The Big Bhookad on the web, in his last role was the Creative Director at MSL Group India

exchange4media Staff Feb 19, 2019 2:12 PM

Keep conversations healthy on social. Here's how...?blur=25

Brands need to listen, learn, be proactive and, above all, be honest to its social community members for healthy survival

Priyanka Nair Feb 26, 2013 3:20 AM

Mumbai Indians goes social to pay tribute to Sachin?blur=25

Following Tendulkar’s retirement, his IPL team Mumbai Indians launched a social campaign to ‘retire’ his jersey; it was executed by Red Digital

Priyanka Nair Jan 4, 2013 7:32 PM

How brands should navigate the social media route?blur=25

Digital media experts share some common myths and mistakes marketers make when it comes to tapping social media and suggest steps to avoid them.

Arwa Sultanali Dec 30, 2011 8:04 AM

Guest Article:  Google+ brand pages Vs Facebook fan pages?blur=25

Yashraj Vakil, COO, Red Digital, does a quick comparison between Google+ brand pages and Facebook fan pages and lists the points where both score over the other…

Yashraj Vakil Nov 21, 2011 9:53 AM

Guest Article:  This Diwali, social media emerges as answer to ‘engage’?blur=25

Yashraj Vakil, COO, Red Digital, explains how retailers can score a bounty on festivals like Diwali with the integration of social media and mobile web.

Yashraj Vakil Oct 28, 2011 8:44 AM

Google’s +1 plugin and its impact on search marketing?blur=25

Besides Google+, another feature by Google that is gaining importance is the introduction of its social plugin feature – the ‘+1’, which works as a recommendation feature. e4m speaks with industry experts to find out how it will impact search marketing...

Shubhi Tandon Jul 12, 2011 10:02 AM

Guest Article: Will Google Plus break the ice again??blur=25

Google+ has made it amply clear that its features are just the tip of the iceberg. The project is bigger than just social networking. Yashraj Vakil, COO, Red Digital, analyses Google+ and how it fares against Facebook...

Yashraj Vakil Jul 11, 2011 8:27 AM

Facebook Credits launches in India today?blur=25

Facebook is introducing its payment system, Facebook Credits, in India from July 1, 2011. A look at how it will impact e-commerce and brands on Facebook...

Shubhi Tandon Jul 1, 2011 10:56 AM