world-cup-final
After India defeated New Zealand to lift the T20 World Cup, brands and prominent personalities celebrated the historic win on social media
Vaishnavi Deshpande Mar 9, 2026 2:31 PM
The viewership stood at 74.5 crore when the final catch sealed India’s win by 96 runs
With higher base rates expected next season, experts say women’s cricket is no longer a symbolic space for brands, it’s a growing powerhouse of emotion, engagement, and equity
Soumya Gawri and Aditi Gupta Nov 5, 2025 9:10 AM
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on the right side of line"
e4m Staff Jul 2, 2024 12:06 PM
Not all stories have happy endings, says PVR as brands console Men in Blue
e4m Staff Nov 20, 2023 9:20 AM
Star Sports’ auction coverage was viewed by more than 50 million, with overall consumption 10% higher than the 2021 mini-auction
exchange4media Staff Jan 9, 2023 10:28 AM
Over 110 million viewers watched the entire tournament on digital
exchange4media Staff Dec 19, 2022 5:00 PM