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Affluent, younger and mature audiences are more engaged with OTT audio platforms

exchange4media Staff Dec 2, 2020 8:45 AM

KANAR?blur=25

According to the report, affluent, younger and mature audiences are more engaged with OTT Audio platforms

exchange4media Staff Oct 1, 2020 9:31 AM

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Starting today, exchange4media will bring monthly reports on audio OTT based on the data of Kantar -VTION Streaming Audio Audience Measurement System

exchange4media Staff Aug 31, 2020 9:22 AM

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Kantar and VTION’s OTT Audience Measurement Insights also noted that audio streaming thrived in markets where radio listening habit was not strong

exchange4media Staff Feb 24, 2020 5:34 PM

VTION and Kantar?blur=25

The partnership brings together Kantar’s expertise in media measurement and consumer insights with VTION’s proprietary audience measurement technology and data management framework

exchange4media Staff Nov 18, 2019 12:56 PM