The world of influencer marketing is riddled with examples of campaigns that missed the mark. Let’s dive into some of the most infamous PR stunts that went sideway

Shalinee Mishra Feb 8, 2025 9:48 AM

Riding on these trends is a good way for brands to maintain relevance, say experts, but viral meme sensations aren't trained influencers and can backfire for the brand

Tanzila Shaikh Nov 24, 2023 9:03 AM

Industry experts warn against advertisers losing sight of their purpose in their quest for virality

Tanzila Shaikh Mar 24, 2023 9:12 AM

While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels

Nafisa Shaheen Oct 30, 2020 8:48 AM