Digital marketing continues to grow through a turbulent emergent period. Part of the problem though, according to Abdul Khan, Senior VP, Tata Teleservices, was that it was not positioned properly initially and suffered as a result of the low costs of advertising initially offered, a problem which the industry was still striving to resolve.
Zynga recently hosted its first real life fan meet-up outside the US. The event, held in Bangalore, saw more than 100 people get together to share their tips, tricks and strategies for virtual farms and mafia negotiations, while sharing their experiences in the social gaming world.
Rediff has tied up with the international leaders in online casual gaming to bring a variety of new flash games to its website Rediff PlayGully. The company has tied up with leaders, including MiniClip, King.com and Disney, along with Indian casual gaming pioneer IndiaGames.