A look at the recipe mix that produces better results when marketers want a campaign to go viral

Shubhranshu Singh 23-April-2018

The CMO of Zoomcar talked about his marketing experiences and the company’s rather unique on-ground activations

Akshata R Murthy 14-August-2017

Even as technology evolves, the basics remain the same – understand your customers and develop an emotional connect with them, says Vinish Kathuria, Business Head, Digital Quotient

Vinish Kathuria 09-August-2013

The propensity of taking risks is low in India and hence, viral marketing has not taken off here, believes the Founder & CEO of The 120 Media Collective

Priyanka Nair 14-May-2013

The Managing Partner of 22 Feet explains that the intent should not be to create a viral video but to create meaningful content

Saloni Surti 10-April-2013

Dulux and Contests2Win have joined hands to create a marketing campaign for Facebook, allowing people to ‘play’ Holi with their friends on the social network.

exchange4media Staff 21-March-2011

Digital marketing continues to grow through a turbulent emergent period. Part of the problem though, according to Abdul Khan, Senior VP, Tata Teleservices, was that it was not positioned properly initially and suffered as a result of the low costs of advertising initially offered, a problem which the industry was still striving to resolve.

exchange4media Staff 20-December-2010

Zynga recently hosted its first real life fan meet-up outside the US. The event, held in Bangalore, saw more than 100 people get together to share their tips, tricks and strategies for virtual farms and mafia negotiations, while sharing their experiences in the social gaming world.

exchange4media Staff 17-December-2010

Rediff has tied up with the international leaders in online casual gaming to bring a variety of new flash games to its website Rediff PlayGully. The company has tied up with leaders, including MiniClip, and Disney, along with Indian casual gaming pioneer IndiaGames.

exchange4media Staff 17-December-2010

Facebook has released their analysis of status updates from 2010, following up on Google and Twitter, who also recently released their analysis of how their respective services were used this year.

exchange4media Staff 15-December-2010