While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels

Nafisa Shaheen Oct 30, 2020 8:48 AM


A look at the recipe mix that produces better results when marketers want a campaign to go viral

Shubhranshu Singh Apr 23, 2018 8:56 AM


The CMO of Zoomcar talked about his marketing experiences and the company’s rather unique on-ground activations

Akshata R Murthy Aug 14, 2017 8:27 AM

Guest Column: Mobile + Social + Video - An all-new formula for viral mktg?blur=25

Even as technology evolves, the basics remain the same – understand your customers and develop an emotional connect with them, says Vinish Kathuria, Business Head, Digital Quotient

Vinish Kathuria Aug 9, 2013 12:32 PM

2-min video: Indian marketers don't understand 'virality' – Roopak Saluja?blur=25

The propensity of taking risks is low in India and hence, viral marketing has not taken off here, believes the Founder & CEO of The 120 Media Collective

Priyanka Nair May 14, 2013 7:48 PM

Don't shove content to make it viral: Vineet Gupta?blur=25

The Managing Partner of 22 Feet explains that the intent should not be to create a viral video but to create meaningful content

Saloni Surti Apr 10, 2013 7:31 PM

Play Holi on Facebook, with Dulux and Contests2Win?blur=25

Dulux and Contests2Win have joined hands to create a marketing campaign for Facebook, allowing people to ‘play’ Holi with their friends on the social network.

exchange4media Staff Mar 21, 2011 10:04 AM

Commerce will follow once we create a viable ecosystem: Santosh Desai?blur=25

Digital marketing continues to grow through a turbulent emergent period. Part of the problem though, according to Abdul Khan, Senior VP, Tata Teleservices, was that it was not positioned properly initially and suffered as a result of the low costs of advertising initially offered, a problem which the industry was still striving to resolve.

exchange4media Staff Dec 20, 2010 7:33 AM

Virtual farmers make real friends in Bangalore at Zynga get-together?blur=25

Zynga recently hosted its first real life fan meet-up outside the US. The event, held in Bangalore, saw more than 100 people get together to share their tips, tricks and strategies for virtual farms and mafia negotiations, while sharing their experiences in the social gaming world.

exchange4media Staff Dec 17, 2010 7:27 AM

Rediff PlayGully brings home the fun from international games sites?blur=25

Rediff has tied up with the international leaders in online casual gaming to bring a variety of new flash games to its website Rediff PlayGully. The company has tied up with leaders, including MiniClip, and Disney, along with Indian casual gaming pioneer IndiaGames.

exchange4media Staff Dec 17, 2010 7:26 AM

iZone International: A year in Facebook status updates?blur=25

Facebook has released their analysis of status updates from 2010, following up on Google and Twitter, who also recently released their analysis of how their respective services were used this year.

exchange4media Staff Dec 15, 2010 7:34 AM