vip-industries
Anirudh Pandharkar VIP?blur=25

Anirudh Pandharkar, CMO, VIP Industries speaks about the brand's re-launch and the ‘Hello Holidays’ campaign which seeks to align the brand’s core values with the modern Indian family

Dolly Mahayan Apr 23, 2019 8:53 AM

conclave panel discussion?blur=25

At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'

exchange4media Staff Nov 20, 2018 8:28 AM

conclave?blur=25

A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

exchange4media Staff Nov 17, 2018 10:42 AM

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VIP bags has embarked on the journey towards digital transformation with the #AntitheftVIP campaign being one of the first steps taken in that direction

exchange4media Staff May 14, 2018 2:05 PM

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The Carlton Luggage’s new TVC was filmed in London for an authentic British feel and style, in tune with the heritage of Carlton bags

exchange4media Staff May 5, 2018 9:26 AM

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At the Pitch CMO Summit held in Delhi yesterday, Sudip Ghose shared the journey of re-inventing the brand

Dolly Mahayan May 4, 2018 8:59 AM

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The TVC lays emphasis on the fact that Aristocrat will always be there to assist you in your journey of chasing and achieving your dreams, given its durability and quality.

exchange4media Staff Apr 16, 2018 6:21 PM

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Just last year he was made Vice President Sales and Marketing at VIP Industries

exchange4media Staff Mar 28, 2018 8:59 AM

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The Senior Vice President – Sales, Marketing and Service, VIP Industries, spoke about the latest campaign for the ‘masstige’ brand featuring Alia Bhatt showcasing the Autumn-Winter collection for 2017

Venkata Susmita Biswas Oct 10, 2017 8:41 AM

E-commerce looks for an exciting H2’16 as festive season kicks in?blur=25

Snapdeal has allocated more than Rs 200 crore on a 360 degree marketing campaign over the next 60-days

Sarmistha Neogy Sep 7, 2016 8:32 AM

Content should have universal appeal: Sudip Ghose?blur=25

Sudip Ghose, VP (Marketing) at VIP Industries, spoke to use about the importance of having the right content strategy while targeting vernacular language speakers

exchange4media Staff Apr 15, 2016 4:44 PM

Imitations of unbranded products are the biggest obstacles in this category: Sudip Ghose?blur=25

In an interview with exchange4media.com, Sudip Ghose, Vice President – Marketing, VIP Industries speaks about the latest Skybags campaign, its target audience, the tonality of its communication and the challenges in the market

Sarmistha Neogy Mar 14, 2016 7:50 AM

Why brands need to dive headlong into social listening?blur=25

At the 11th edition of Businessworld Marketing Whitebook launch, LinkedIn’s Ashutosh Gupta, VIP’s Sudip Ghose, Tata Capital’s Veetika Deoras, and BPN’s Suresh Balakrishna discuss the realities of changing consumer world

exchange4media Staff Aug 3, 2015 9:09 AM

Skybags ups the style quotient in new TVC?blur=25

The TVC, conceptualised by L&K Saatchi & Saatchi, is breaking today. The object is to highlight the shift in Skybags' imagery from being a luggage brand

exchange4media Staff Mar 12, 2014 8:32 AM

Rajesh Mani heads back to TI Cycles, Chennai?blur=25

According to industry insiders, Mani is rejoining TI Cycles after a short stint in Big FM, where he was Regional Business Head - South

Deepa Balasubramanian Jan 9, 2014 8:20 AM

VIP Skybags awards creative duties to Law & Kenneth?blur=25

The win comes on back of a multi-agency pitch. Ogilvy & Mather is the incumbent agency on the account

exchange4media Staff Aug 7, 2013 7:52 AM

VIP Skybags awards creative duties to Law & Kenneth?blur=25

The win comes on back of a multi-agency pitch. Ogilvy& Mather is the incumbent agency on the account

exchange4media Staff Aug 6, 2013 9:12 PM

VIP Skybags awards creative duties to Law & Kenneth?blur=25

The win comes on back of a multi-agency pitch. Ogilvy& Mather is the incumbent agency on the account

exchange4media Staff Aug 6, 2013 8:45 PM

TI Cycles' Rajesh Mani heads to Big FM?blur=25

Mani was GM - Marketing and Retail at TI Cycles. He has joined Big FM as Regional Business Head - South

Deepa Balasubramanian Aug 1, 2013 8:04 AM