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At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'

exchange4media Staff 20-November-2018

A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

exchange4media Staff 17-November-2018

VIP bags has embarked on the journey towards digital transformation with the #AntitheftVIP campaign being one of the first steps taken in that direction

exchange4media Staff 14-May-2018

The Carlton Luggage’s new TVC was filmed in London for an authentic British feel and style, in tune with the heritage of Carlton bags

exchange4media Staff 05-May-2018

At the Pitch CMO Summit held in Delhi yesterday, Sudip Ghose shared the journey of re-inventing the brand

Dolly Mahayan 04-May-2018

The TVC lays emphasis on the fact that Aristocrat will always be there to assist you in your journey of chasing and achieving your dreams, given its durability and quality.

exchange4media Staff 16-April-2018

Just last year he was made Vice President Sales and Marketing at VIP Industries

exchange4media Staff 28-March-2018

The Senior Vice President – Sales, Marketing and Service, VIP Industries, spoke about the latest campaign for the ‘masstige’ brand featuring Alia Bhatt showcasing the Autumn-Winter collection for 2017

Venkata Susmita Biswas 10-October-2017

Snapdeal has allocated more than Rs 200 crore on a 360 degree marketing campaign over the next 60-days

Sarmistha Neogy 07-September-2016

Sudip Ghose, VP (Marketing) at VIP Industries, spoke to use about the importance of having the right content strategy while targeting vernacular language speakers

exchange4media Staff 15-April-2016

In an interview with exchange4media.com, Sudip Ghose, Vice President – Marketing, VIP Industries speaks about the latest Skybags campaign, its target audience, the tonality of its communication and the challenges in the market

Sarmistha Neogy 14-March-2016

At the 11th edition of Businessworld Marketing Whitebook launch, LinkedIn’s Ashutosh Gupta, VIP’s Sudip Ghose, Tata Capital’s Veetika Deoras, and BPN’s Suresh Balakrishna discuss the realities of changing consumer world

exchange4media Staff 03-August-2015

The TVC, conceptualised by L&K Saatchi & Saatchi, is breaking today. The object is to highlight the shift in Skybags' imagery from being a luggage brand

exchange4media Staff 12-March-2014

According to industry insiders, Mani is rejoining TI Cycles after a short stint in Big FM, where he was Regional Business Head - South

Deepa Balasubramanian 09-January-2014

The win comes on back of a multi-agency pitch. Ogilvy & Mather is the incumbent agency on the account

exchange4media Staff 07-August-2013

The win comes on back of a multi-agency pitch. Ogilvy& Mather is the incumbent agency on the account

exchange4media Staff 06-August-2013

The win comes on back of a multi-agency pitch. Ogilvy& Mather is the incumbent agency on the account

exchange4media Staff 06-August-2013

Mani was GM - Marketing and Retail at TI Cycles. He has joined Big FM as Regional Business Head - South

Deepa Balasubramanian 01-August-2013

VIP Industries is also currently scouting for a creative partner for its Skybags brand. The incumbent on VIP and Skybags is Ogilvy & Mather

exchange4media Staff 18-July-2013