S-Group Insights: Rubs & balms have highest ad volume contribution on TV, OTC products range dominates radio & print?blur=25

Most of the advertisers use umbrella branding in this category and Proctor & Gamble, with its 5 active Vicks Brands, is the top advertiser with 7.6% contribution to the total ad duration on TV

exchange4media Staff Nov 24, 2015 8:24 AM