uttar-pradesh-elections

How Smriti Irani kept her brand relevant, emerging as catalyst for BJP in UP

Smriti Irani Returns as BJP National General Secretary Ahead of UP Elections?blur=25

Smriti Irani’s return as BJP National General Secretary is significant due to her strong political identity and her appeal among women voters

e4m Staff Aug 18, 2026 11:42 AM

Setting stage for 2022 polls, UP Govt may up ad spends by 50% this year

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From full pagers in top dailies to primetime slots on news television, Yogi Adityanath-led UP government’s marketing blitzkrieg has been amped up across mediums, say experts

Tasmayee Laha Roy Apr 22, 2021 8:23 AM