unruly
Xaxis

Xaxis in partnership with Sizmek created a new style of social advertising allowing advertisers to capitalise on evolving consumer behaviour

exchange4media Staff Feb 20, 2019 4:48 PM

Ariel's #sharetheload ad most watched in 2016 with 8.6 lakh shares

Video ad tech company Unruly has released a list of the most shared Indian ads of 2016. The rankings are a measure of the ad’s online buzz or virality, since they track the volume of active pass-on rather than the passive, paid metric of video viewership

exchange4media Staff Dec 6, 2016 8:11 AM

Unruly, Ogilvy & Mather, Reprise Media partner to bring Unruly EQ to India

New proprietary tool uses emotional, biometric and audio testing to allow brands to maximise emotional and business impact of ads

exchange4media Staff Dec 1, 2016 11:40 AM