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"Marketing is not only about selling a product" – Arun Siddharth, TVS Motorcycles?blur=25

We spoke to Arun Siddharth, Vice-President, Marketing, TVS Motorcycles to know about the company’s future strategy, current challenges in the sector, use of social media platforms to push sales and more

Ronald Menezes May 16, 2016 8:13 AM

Motor Vikatan to celebrate 7th anniv with special issue?blur=25

To promote the anniversary issue, the Tamil automobile magazine to conduct an extensive campaign using print, online and on-ground media

Deepa Balasubramanian Dec 10, 2012 7:06 PM